451 Research Special Report: Exceeding Customer Expectations with the Next-Generation Customer Data Platform

Download CDP solution analysis from 451 Research, part of S&P Global Market Intelligence In 2019, personalized offers resulted in consumers making $87.5 billion worth purchases they otherwise wouldn’t have made. What does this mean for your business? Through a data-driven foundation of customer insights, you can deliver hyper-personalized experiences that lead to revenue growth. As you’ll learn in this report from Sheryl Kingstone, head of customer experience and commerce 451 Research, part of S&P Global Market Intelligence, customer data platforms (CDPs) are an emerging solution that can activate those exceptional experiences. Download your complimentary report now to: - Explore why hyper-personalization is becoming a leading market differentiator - See how new CDP solutions represent a major leap forward in martech strategy - Learn how your whole business – not just the marketing department – can benefit from key capabilities of next-generation CDPs

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