A British company, Mirage International Technology Ltd launched both itself and a wide range of monitors and mass storage devices last week. The privately owned venture, based in Andover, Hampshire, is an associate company of ABA Electronics Ltd with which it shares both a headquarters and a managing director: Kevin Butterworth. ABA has made its business from building bespoke monitors and single board systems for embedded applications, and as niches go its a small one – Butterworth says that annual sales are only around UKP1m though margins are substantially higher than in the commodity market. Mirage has been formed to try and capitalise on ABA’s expertise and the new range includes eight types of screen, four personal computer graphics boards, four general graphics boards, 16 hard drives for Apple Computer Inc Macintoshes (eight external, eight internal), 2Gb and 5Gb Digital Audio Tape drives, SCSI host adaptors and a CD-ROM drive. The mass-storage devices are all being assembled in the English plant, while the monitors are being built overseas to the company’s specifications. Sales will be solely through dealers, starting initially in the UK, but with an eye to continental Europe and the Pacific Rim.
