Della Femina Rothschild Jeary was awarded creative and media responsibilities for the branding campaign. Annual billings are estimated at more than $1 million.
The campaign is comprised of trade print and newspaper advertising in the following outlets: Advertising Age, MediaWeek, The Adcrafter, and Chicago Tribune. The outdoor effort appears on targeted telephone kiosks in midtown Manhattan.
With the tag line Home. Family. Meredith, the creative strategy for the new campaign, according to executives at both companies, illustrates Meredith’s deep understanding of how American families relate to each other-in different environments, situations and activities.
We’ve created strong relationships with our readers over the past century, says Meredith Publishing Group President Steve Lacy. It’s time we reminded the advertising community of our pre-eminent authority, and we selected Della Femina Rothschild Jeary and Partners to help us do that because they are proven brand-builders and share our vision both strategically and creatively.
For almost 100 years, Meredith has been an important resource for families across the country, says Michael Jeary, President and COO of Della Femina Rothschild Jeary and Partners. Our goal in developing this campaign is to illustrate Meredith’s unparalleled understanding of today’s family market.
The Meredith Publishing Group, with sales and/or editorial offices in New York, Des Moines, Chicago, Detroit, San Francisco and Los Angeles, is the country’s foremost home and family publisher. It publishes more than 20 magazine brands, including Better Homes and Gardens, Ladies’ Home Journal, Traditional Home, Country Home, MORE, more than 100 special interest publications, more than 300 home and family and special interest books, and has an extensive Internet presence, which includes BHG.com and LHJ.com.
Meredith will introduce the national advertising effort today to its Publishing Group employees with a video presentation produced by Della Femina Rothchild Jeary and Partners.
