Now headquartered in Purchase, New York, the company is uniting its Lenovo and IBM personal computing divisions as of October 15, 2005, combining previously separate product groups, and supply and sales structures.
In mid-September the company announced that it intended to grow at twice the industry growth rate over the next five years by focusing on increasing its market share in emerging regional markets such as China, India, Brazil, and Russia.
The new structure is designed to increase operational efficiencies and enable the company to bring new innovations to market quicker, according to president and CEO, Steve Ward, and signals the arrival of a truly integrated company, according to chairman Yang Yuanqing.
The Lenovo and Think brands notebook and PC brands will remain but will be handled by a single new Product Group, which will be headed up by senior vice president and COO, Frances O’Sullivan, who previously held the same position at Lenovo International.
The company is also uniting its supply chain to improve operational efficiency under the new Global Supply Chain organization, which will be headed up by Liu Jun, also as senior vice president and COO. Liu previously had the same position at Lenovo China.
Lenovo is also increasing the number of locations in which it operates sales and services from three to five. As well as the Americas and EMEA, Lenovo Asia Pacific will focus on Japan, Korea, Australia, New Zealand, Hong Kong, Taiwan, and the Association of South East Asian Nations.
Meanwhile Lenovo’s Chinese operations are being integrated under the direction of Chen Shaopeng, vice president and general manager, China, while January 1, 2006 will see the launch of Lenovo India. Sales and service in all five geographies will be managed by Ravi Marwaha as senior vice president, Geographies. Marwaha is currently worldwide head of sales and will also have responsibility for the company’s partnerships.
Last but not least, Lenovo is also virtually integrating its advanced R&D centers in Beijing, China, Yamato, Japan, and Raleigh, North Carolina to operate as a single operation under the leadership of George He, the company’s chief technology officer.
