Google is planning to tweak its algorithm to ensure that sites that contain pirated music and films are not shown in search results.
The company’s Google’s senior copyright policy counsel Katherine Oyama said in her blog post that the company has published a refreshed version of ‘How Google Fights Piracy’ report which includes new method used by the company to combat piracy.
The search giant has tweaked its ad format in search results related to music and movies when queries such as "download," "free," or "watch is being typed by user.
The new results will show legitimate sources even in the right side panel. The new feature has been rolled out in the US and is expected to roll out gradually to other countries.
Oyama added: "In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices.
"We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week.
After the first report published in 2013 British music industry body the BPI criticised the search giant for not making enough effort to reduce piracy, but this time BPI has welcomed Google’s decision of taking better steps and expects other search engines like Yahoo and Bing to follow.
