When New Look took a new look at customer engagement
Fashion retailers struggle to perfect the personalised customer interaction. Here’s how one of the UK’s leading high street brands did it.
Analysis
Elkjøp’s best customers were lost in the data. This is how they found them.
How Anglian Water’s new Hive system is helping the firm go from reactive to proactive leak detection
Cybersecurity’s mental health reckoning
Vibe coding is coming to the enterprise. Here’s how to do it without burning down your stack.
The AA’s rescue vans kept losing signal. Here’s how they got back in touch.
How one bank achieved business continuity at (almost) the speed of light
A beginner’s guide to sabotaging agentic AI
