Online retailer Zappos, a unit of Amazon, has created an online service that allows customers to make purchases based on recommendation on Pinterest posts.
The new site, called PinPointing, is created by Zappos Labs and suggests Zappos products that correlate with their own personal pins or those of other Pinterest users.
Pinterest operates a social-networking site that allows users collect and share photos on the internet by pinning them to a virtual bulletin board.
The new site is expected to show consumers that Zappos sells many products beyond shoes.
Currently, Zappos allows users share what they purchase through Facebook, Twitter and Pinterest.
Zappos Labs director Will Young was quoted by Bloomberg saying that social shopping is a total buzzword that people throw around but any big brands did not crack it.
"When we talk to people and ask what they think is the best social-shopping experience, they say Pinterest, and it’s not even a retailer," Young said.
Young added that Zappos users were 13 times more likely to share a purchase on Pinterest than on Twitter and eight times more likely to share on Facebook than Twitter.
