Reuters reported that the home video website is aiming to move into mainstream media, negotiating for rights to post current and archive music promos that will be available for free.
What we really want to do is in six to 12 months, maybe 18 months, to have every music video ever created up on YouTube, co-founder Steve Chen told Reuters. We’re trying to bring in as much of this content as we can on to the site.
YouTube plans to stay as a free service, unlike pay-to-view formats such as Apple’s iTunes.
It will post the music videos in the site’s community features, so users can add them to their profiles.
We’re obviously interested in legitimate use scenarios and trying to broaden those, and our focus with YouTube is how to be partners while protecting our artists and ensuring they get paid, said Michael Nash, SVP of digital and business development at Warner Music.
