YouTube has advised its advertisers to follow the audience in the age group of 18 to 34 years, as part of parent firm Google’s efforts to monetise the video sharing platform.
Majority of YouTube users are claimed to be part of YouTube’s ‘Generation C’ consumers, who it said increased with the Internet and would always remain connected.
According to the video sharing platform, about one billion users watch more than six billion hours of YouTube videos per month, reporting a rise from about four billion hours per month recorded in 2012.
YouTube content global head Robert Kyncl said: "History — from the transition to radio, then TV, from network to cable — tells us that advertisers always follow the audience."
Additionally, the Alliance for Family Entertainment, has reportedly agreed to would buy ads together with family friendly videos on YouTube.
Recently, YouTube had to reduce the prices being charged to place ads adjacent to some of its videos, over increasing competition from Yahoo, Microsoft, AOL and Hulu.
Google has also updated YouTube’s engines to streamline video uploading and its streaming player in a bid to improve quality or users of video sharing platform.
