Mobile communications app Viber has revealed that BuzzFeed has launched its own Viber Public Chat, giving users an exclusive inside view into the most shareable stories and videos on the web.
Offering free messaging and HD-quality calls, Viber’s Public Chats Beta allows users to discover, share and follow live discussions from a wide variety of celebrities, personalities and brands across many topics including music, sports, fashion, entertainment and more, using the familiar interface of instant messaging.
BuzzFeed’s social media editors, community moderators and editorial team will contribute to the ongoing Public Chat conversation, sharing news on Viber and adding their own commentary and discussion. Viber users can follow the conversations in real-time and interact with posts, indicating the content they like.
"We’re really excited that BuzzFeed is joining the conversation on Viber," said Mark Hardy, Viber’s CMO. "This Public Chat gives Viber users the inside scoop on the most shareable content and allows them to experience breaking news, commentary and chat from the experts as it unfolds."
"We’re always looking for new channels to expand our reach and Public Chats is a great opportunity to give Viber’s worldwide audience a way to discover and engage with BuzzFeed’s latest news, lifestyle, and entertainment content." said Ben Ronne, Product Lead, Growth and Data, BuzzFeed.
