The GETaBUZ service creates a new digital distribution channel for music and for fans to enjoy their favorite music anytime and anywhere. GETaBUZ users can either create a BUZ to replace their mobile phone voicemail greeting or to send to anyone’s mobile phone, directly to the voicemail inbox of that mobile user, without the phone ringing. GETaBUZ taps into the huge demand for electronic greetings, providing consumers with a new outlet for expression on birthdays, holidays or any occasion, and allows everyone to create unique and entertaining voicemail greetings for their own phone featuring music from the hottest artists.
Rio Caraeff, executive vice president of Universal Music Group’s eLabs, said: We are delighted to partner with BUZ whose service is strengthening the connection between artists and fans. The launch of this new mobile music product is just one example of how Universal Music is continuing to cultivate online entertainment by offering our consumers even more ways to enjoy the musical experience.
