CLTV, Tribune’s cable television news channel in Chicago and the suburbs, will adapt business-related content from the Chicago Tribune into a weekly, 30-minute business show. The program will be sponsored by Harris Bank. Elements of the CLTV program will be reedited as features airing on WGN-TV and WGN Radio, sponsored by Harris. Harris will also have a fixed, premium ad position in the Tuesday Your Money section of the Chicago Tribune, and will advertise in ¡Exito!, Tribune’s Spanish-language weekly in Chicago. Harris advertisements will also appear on chicagotribune.com.
This is a terrific relationship that brings together two great institutions in Chicago, said Lou Lanwermeyer, Executive Vice President of Marketing and Product Development for Harris Bank. Leveraging Tribune’s multimedia businesses is a perfect fit with Harris Bank’s strategy of creating value for our retail, business and affluent clients. Vickers & Benson Arnold, our advertising agency, has developed a proprietary program that offers superb media value and enhances the Harris brand.
We are clearly pleased with the tremendous financial investment Harris is making with Tribune in Chicago, said David P. Murphy, President of Tribune Media Net. However, the greatest value is the breakthrough way that we are combining content and promotion to create a very exciting cross-media package that benefits Tribune consumers and Harris as an advertiser. This advertising package illustrates the impact of cross-media programs and demonstrates the competitive advantage that having multimedia assets in major markets can have for Tribune and for advertisers.
