Toshiba is planning to strengthen its position in chip business by continuing to invest $1.9bn beyond the current fiscal.

Toshiba CEO Hisao Tanaka said that the company is targeting an operational profit of $1.9bn in the present year ending on 31st March 2015.

The company makes NAND flash memory chip, which is used to store data in mobile devices, but lags behind Samsung in the market.

But presently Toshiba is not planning to surpass rival Samsung rather than focusing on its semiconductor unit and plans to boost its sales and profit with the upcoming investment.

The plan comes after Toshiba’s electronic devices division, which was primarily makes NAND flash memory, registered 27% fall in revenue during the quarter.

Previously Toshiba built Fab No. 5 semiconductor facility at Yokkaichi produces NAND Flash memory plant with chip partner SanDisk, and the company plans to spend most of its current year’s investment for chip business on Yokkaichi facility.