They’ll be flying over to the US this weekend just to catch this one: Sun Microsystems Inc says that its 30-second television commercial (CI No 1,648), to be first aired on Sunday on the NBC, ABC, CBS, CNN, ESPN and A&E networks displays no business-suited automatons, no fit blonde javelin throwers – in fact, no computers either, instead it relies on striking photography that came from one of the motion picture industry’s leading special effects facilities – the viewer becomes the tip of an unseen arrow hurtling at 100mph through a lush forest and then breaking through into a green meadow; bearing down on a vivid target in the meadow, the viewer steels himself for impact, when… but that would be giving away the punchline and partial inspiration for the commercial came from an often-quoted comment by Sun chief executive Scott McNealy that the company, unlike competitors, has ‘all the wood behind one arrowhead’; the commercial will be shown here in the UK in due course.
