Europe based app and software discovery platform Softonic has acquired AppCrawlr, which allows users to compare feature checklists and reviews to find the best apps for different purposes.
With the acquisition, Softonic aims to strengthen its presence in the mobile market, and change user perception regarding app search and discovery.
AppCrawlr uses semantic app search technology that classifies apps, using thousands of categories and allows users to filter though by specifying their needs.
Softonic said that it presently generates 1 million mobile downloads per day which represents 25% of its total downloads.
The technology created by the company is also expected to allow developers to reach their target audience in a better way.
AppCrawlr co-founder Joel Fisher said: "Softonic and AppCrawlr share a similar vision for how this technology can drastically change the landscape and experience of app search and discoverability, and we are very confident that app users and developers around the world will also share this vision."
