By reducing the time it takes to update customer address data, Aura enables organizations to ensure that customer communication is constant, continue to build brand loyalty and eliminate missed sales opportunities, said Pitney Bowes Group 1 Software.
According to the company, the Aura Rules Engine integrates directly with an enterprise address management system, such as VeriMove, Code-1 Plus and Finalist, to identify customer data problems. Embedded in the Aura Rules Engine are recommended actions based on US Postal Service regulations as well as other data-related regulations such HIPPA or SEC reporting requirements. Aura enables companies to be proactive about address corrections, which has traditionally been a reactive, time-intensive manual process.
Jay Bourland, vice president and general manager of customer data quality at Pitney Bowes Group 1 Software, said: When companies are unable to process address corrections in a timely manner, the costs related to physical mail production and customer dissatisfaction expand exponentially. With Aura, organizations can ensure that their customer address data is up-to-date, helping increase the positive impact a consistent delivery of communication can have on customer relationships. Knowing where your customers live is key to getting their attention and Aura helps companies realize the full potential of mail communication.
