Exact, a provider of business software offerings, has unveiled a new eCommerce offering, which it claims to help manufacturers and distributors connect directly with their customers by integrating a web store and online order management system with their core Exact ERP system.

According to Exact, the new eCommerce offering allows companies manage online business across multiple sales channels, websites and international regions. It also allows users to publish separate business-to-business (B2B) and business-to-consumer (B2C) websites from the same control panel, each with its own pricing, content, promotions, and purchase rules, for dealers, distributors, retailers and OEMs.

With Exact eCommerce, inventory, prices, order status, and item descriptions are all automatically updated in real-time on web pages that can be developed with the same design as the client‘s website, the company said.

The company said that the Exact eCommerce supports features companies exploring eCommerce will need, including customer-based pricing, the ability to automatically pull orders from the web into the Exact ERP system, and the ability to update inventory information on the website in real time.

In addition, the new platform also offers automatic replication, allowing buyers to enter orders onto the website even if the connection to the Exact ERP system were to temporarily fail. The site will automatically synchronise with the ERP system without operator intervention, as soon as the connection is restored.

Harry Merkin, VP of marketing for Exact Americas, said: “People and businesses are using the internet to streamline the buying experience with increasing regularity. Offering your customers the ability to place an order and get automatic updates can be a true competitive advantage, and Exact eCommerce allows you to do it without creating a nightmare of duplicate data entry and manual synchronisation processes behind the scenes.”