Etisalat Directory Services in partnership with Al Wahda Express has launched a new iPhone application Yellow Pages application for UAE iPhone users. The application is a free software, which has been specifically developed for the iPhone and has been populated with information on local businesses.
Etisalat’s iphone software includes new features such as maps, extended business listings and ‘History’ search. Listings can be shared with others via SMS or email plus favourite, or most useful listings can also be saved for future use.
Etisalat’s Yellow Pages for iPhone application complements its other Yellow Pages services. These include an online website that can also be accessed through any browser enabled mobile phone, printed regional directories covering the entire UAE and a Yellow Pages directory.
Rashid Al Naqbi, general manager of Etisalat Directory Services, said: “We are constantly monitoring market trends to make sure our Yellow Pages portfolio remains the first point of call for anyone seeking a local business service.
As consumers increasingly use the mobile Internet, applications such as our Yellow Pages for iPhone will become even more popular. Our latest innovation augments our existing offering and helps us to provide a holistic search experience for our customers.”
Wayne Foster, CEO of Al Wahda-Express, said: “We have developed a sleek and user-friendly application that will revolutionise the local mobile search experience. It will give consumer’s instantaneous access to businesses throughout the UAE and offer extended value to our advertisers.”
