Internet retailer Amazon has launched a new private-label collection of consumer electronics accessories under the brand name AmazonBasics.
Paul Ryder, vice president of consumer electronics for Amazon.com, said: “We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value.”
The AmazonBasics line currently includes audio and video cables, blank DVD media, and accessories, and other items are expected to be added in the coming months.
These are available now in the US on its website and the company also plans to introduce the line on its international sites over the coming months.
All AmazonBasics products will be shipped in ‘frustration-free’ packaging, which is easy-to-open and made from recyclable cardboard, alleviating plastic clamshells, wire ties and excessive packaging, the company said.
Ryder added: “We drew on our history of developing other private-label brands and combined that with our mission to give customers the ultimate in selection and value. AmazonBasics is the result. We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry.”
