Hyperion intends to integrate its suite of packaged e-CRM analysis applications and the market leading Hyperion Essbase OLAP Server with Siebel eBusiness Applications. The companies will also engage in joint marketing and collaborative sales programs.
The combined solution will seamlessly link Hyperion’s business analysis solutions to Siebel Systems’ customer-centric eBusiness applications giving companies greater insight into their customer base. As a result, Siebel Systems and Hyperion customers will benefit from a 360-degree view of their customers across all channels of distribution, leading to increased customer retention, loyalty, revenue and profitability, and quantifiable, rapid returns on their investments in customer-focused systems.
Under the alliance, Hyperion intends to integrate Siebel eBusiness Applications – including Siebel Sales, Siebel Field Service, Siebel Call Center and Siebel Marketing – with Hyperion Essbase as well as Hyperion’s suite of packaged eCRM analysis applications including Hyperion Customer Interaction Center, Hyperion Web Site Analysis Suite, and other future Hyperion eCRM analysis products. The combined offering will enable companies to optimize outbound marketing campaigns, and improve product quality, customer service, and sales effectiveness.
Together, Siebel Systems and Hyperion offer a true best of class solution that allows our mutual customers to dramatically improve the effectiveness of their customer marketing, sales and service programs, said Daniel Lackner, vice president and general manager of Marketing Automation Products at Siebel Systems.
The alliance between Hyperion and Siebel Systems will give companies smarter e-business solutions, said Daniel Druker, vice president and general manager of the Hyperion eCRM analysis division. Companies using Siebel Systems and Hyperion products should win because they can make better decisions, provide better customer satisfaction, and increase revenues and profits.
