Joint SAS and Blue Martini customers will benefit by leveraging advanced analytical CRM solutions from SAS to create a consistent, multi-channel view of every customer from a variety of sources, including Blue Martini’s eCRM application suite, and mine that data to deliver actionable intelligence to enhance customer relationships. The knowledge derived from SAS’ comprehensive suite of analytical CRM solutions will be deployed via Blue Martini’s eCRM applications to extend Blue Martini’s analytics and visualization capabilities and improve customer interaction. The interactions resulting from SAS and Blue Martini solutions will be enhanced due to more targeted campaigns and personalized communications across all touch points served by Blue Martini, including Web sites, call centers and wireless devices.
Solutions from Blue Martini Software and SAS enable companies to collect transaction, clickstream and other interaction data, analyze that data, and use the insights gained for more personalized, targeted interactions, said Michael Berry, principal at Data Miners and author of Mastering Data Mining and Data Mining Techniques for Marketing, Sales and Customer Support. It is a compelling proposition that helps customers turn insights directly into actions.
Under the terms of the agreement, initial sales and marketing efforts will be aimed at serving customers in the automotive, consumer packaged goods (CPG), retail and grocery industries. As part of this effort, the two companies have committed to educating global sales representatives on each other’s applications, and providing incentives to the sales forces to encourage successful joint engagements. The companies also have agreed to set up a co-marketing program that includes campaigns, educational seminars and presentations at trade shows and events.
SAS and Blue Martini also will use each other’s applications internally. SAS will integrate the Blue Martini 4 eCRM application suite into its Web site operations, and Blue Martini’s Professional Services Organization will augment its expertise with SAS’ analytical CRM solutions. By working closely together, the companies expect to offer additional value to joint customers by identifying and progressively implementing new features.
SAS advanced analytical CRM solutions help companies interact more effectively with their customers and gain a critical understanding of their customers across multiple channels, said Graeme Woodley, senior vice president for business development and channel operations at SAS. This understanding, combined with the capabilities of the Blue Martini eCRM application suite, enables organizations to reduce costs, increase revenue and maximize return-on-investment by driving overall customer lifetime value, improving customer satisfaction and strengthening customer loyalty.
We’re pleased to be working with the market leader in analytical CRM, and believe the combination of our products offer customers the most functionally rich eCRM applications on the market, said Chip Overstreet, vice president of corporate marketing and business development at Blue Martini Software. Together we are helping joint customers gain deeper insights into their customers, and to act on those insights across all touch points.
SOURCE: COMPANY PRESS RELEASE
