The new application will help customers successively drive product lifecycle management (PLM) beyond the engineering department and into all relevant business areas throughout the company and beyond, enabling them to tap into the full business potential of PLM.
Marc Halpern, research director, Gartner, said: PLM has evolved from a technology used mainly by engineers to one that enterprise heads know they need to adopt across their manufacturing operations to remain competitive.
A growing number of manufacturers are adopting PLM to help them to drive business through greater product and process innovation and improved execution, driving new products to market successfully in an environment of shortening product life cycles and small windows of high margin, he added.
