The ProspectBase system is aimed at marketing, underwriting, agency management, and field associates. Associates can plan for and execute their premium growth and underwriting plans to achieve profit objectives. The system is designed to generate new business and cross-selling results while conserving marketing dollars.
Other sources of business intelligence besides its database include Dun & Bradstreet, InfoUSA, Experian, CorpTech Bank Source, and First American Real Estate Solutions. For carriers that operate in specialty markets, the system can include information suited to specific industries, such as technology and banking.
ProspectBase is like having a radar screen on the web for the enterprises best prospects. For carriers, working hard to improve their acceptance ratios, retention rates, as well as new business and cross-selling results, it is important they have a prospecting system to keep their best customers and prospects in constant view. said John McCarthy, president and founder of Risk Metrics Corporation.
