The site, www.getsmart.com, offers an account aggregation feature called Daily View(SM), online bill paying, mortgages, second and home equity loans, auto loans, credit cards, money market accounts, certificates of deposits and business financial products. Additionally, GetSmart has just launched its own branded smart card, The GetSmart Visa card, as a part of Providian’s overall strategy to build a leading consumer franchise.
According to Lauri Kober, GetSmart CEO, GetSmart offers consumers a single, convenient place where they can find products and services that meets their needs and effectively manage their finances. From a business perspective, GetSmart consolidates access to Providian’s e-commerce products and other competitive products and services under a single brand and integrated website. As GetSmart grows it will help build and enhance long-term relationships with consumers who will look to Providian brands to meet their total financial needs.
The GetSmart site continues to serve its original mission — a mortgage and credit card shopper’s marketplace — but is now greatly enhanced with features that include Daily View, which allows consumers to see and access their online credit card, banking and other accounts in one secure place, as well as Bill Pay Online, which allows consumers to pay their bills online in a convenient, hassle-free way. GetSmart also makes business finance products available from the Live Capital network of more than 60 nationally recognized lenders, with comparison shopping and online decisions.
GetSmart is clearly different from other Web sites that specialize in online credit card approval or individual types of financial products. Its core functionality resides in its proprietary SmartMatch(R) technology, which matches borrowers with qualified lenders whose product offerings meet their specific needs. In addition to providing consumers with competitive financial products and services from its network of partners, GetSmart also offers branded products, such as the GetSmart Visa card, that enhances its service offerings to consumers.
The evolution of GetSmart is a natural extension of Providian’s desire to build long lasting relationships with its customers. At GetSmart, resources are provided for consumers’ credit and financial management needs through a ‘next generation’ online financial services platform, adds Kober. We believe we are creating an indispensable financial services tool for consumers.
