Following the acquisition, Pizza.Net is hoping to increase its incorporation of online ordering and real-time processing for any pizza restaurant that opts to upgrade to the premium program. Other features will include dedicated website pages, full menu listings, and email accounts.

Our mission is to take the $30 billion pizza industry out of old-fashioned phone and face-to-face ordering into the convenience and speed of the internet, said Pizza International’s CEO, Tim Simpson.

This site affords the 70,000 US pizza restaurants an economical avenue for advertising and promotion because the entire site targets people who love pizza. 72% of these restaurants are sole proprietorships, the bulk of which have virtually no ability to provide on-line ordering, Mr Simpson added.