The new company, Amicore, has charged itself with the task of providing real solutions that reduce the administrative workload and paperwork for physicians, thereby granting them more time for patient care.
The names of the companies involved in this venture should inspire confidence in their target audience. Having a pharmaceutical giant as an integral part of the venture provides IBM and Microsoft with an invaluable market insight.
Through the venture Pfizer can also gain further knowledge of physicians which may be of some benefit to the company’s detailing teams. In addition to this, the Pfizer brand could gain kudos by aligning itself with other industry leaders and it may further benefit by being seen to proactively tackle a real problem that physicians face. The company could reap valuable PR through this venture.
