Demantra offers services for demand management, sales and operations planning, and trade promotion planning and optimization. Together with Oracle’s existing supply chain and ERP applications, customers can more proactively manage complex, global supply chain operations.

The transaction is expected to close by the end June 2006. Financial details were not disclosed.

We are giving customers access to proven, best-in-class demand and supply chain capabilities, combined with comprehensive ERP applications and technology infrastructure. This will allow companies to reduce their total cost of ownership, while increasing their ability to operate an integrated, information-driven enterprise, said Oracle senior vice president of Applications Development Rick Jewell.