The milestone was reached when the drama Babel arrived at the home of a subscriber in Texas. Netflix said that it viewed the one billionth delivery as symbolic of the company’s rapid subscriber growth, customer satisfaction levels and operational record.
The company will give the recipient of the milestone DVD a free lifetime membership to Netflix and is also marking the occasion with an update to the theme line of its current TV advertising campaign, which will now read Over one billion movies delivered so far. Zero late fees. The theme had previously referred to Nearly one billion…
A billion of anything is a lot and it’s certainly a nice round number, said Reed Hastings, co-founder and CEO of Netflix. What it really says to us, however, is that we’ve been lucky to have such supportive customers over the last seven years and that we’ve provided them with a distinctive customer experience.
