
The Motorola brand will return to China, the company announced today on its official blog.
Having previously withdrawn from the country in 2013 while under the ownership of Google, the mobile phone brand will re-launch there in early 2015 with three of its latest devices: the Moto X, Moto X Pro and Moto G. The move follows the company’s acquisition by Lenovo in 2014.
It returns at a time of considerable flux in the burgeoning smartphone market in China. According to statistics from Gartner, Lenovo and fellow Chinese vendors Xiaomi and Huawei have increased their market share over the last year at the expense of international players Apple and Samsung.
The firm commented in the post: "Motorola has a long history in China and we are pleased that smartphone fans there continue to be passionate about our brand and products."
"Chinese consumers have long been at the leading edge of smartphone use, blazing trails in mobile messaging, media and more. Motorola’s pure Android-based devices will give them new choices in how they connect to the world."
As part of a customisation initiative, Chinese consumers will be given the chance to vote on the designs they would like to see in the Moto X using an online portal.
The post concluded: "We’re eager to build a direct relationship with Chinese consumers and empower them by bringing the mobile Internet to millions of people. With the new Moto X, new Moto X Pro and new Moto G with 4G LTE, the people of China will have the power to choose."