Oracle Corp veteran and SVP server technology Jerry Held has left the company to pursue other interests. SVP Gary Bloom, head of worldwide alliances and technology division takes charge of systems core database technology and data warehousing products as SVP system products division in addition to his existing role. His reports include Charles Rowzat, SVP database server group; Jeffrey Stamen, SVP OLAP products division; and Mark Jarvis who steps up to VP system products marketing. Bloom reports to chairman and CEO Larry Ellison. Bloom says there will be a much more consistent strategic message going forward and much closer integration of the database, warehousing and OLAP product stacks. The company’s Network Computing Architecture vision remains core to the overall product strategy, although customer adoption of NC-based strategies so far has been mixed, it admits. Indeed Oracle now embraces PCs and other devices under NCA where once the emphasis was on replacing PCs with NCs. Bloom says the more consistent message and more closely integrated technologies solutions are not a specific response to its first quarter results in which database technologies were weak, but rather realization that the company had not been communicating a cohesive product strategy. There was no word on where Held had gone or whether he left on his on accord.