The CONCACAF Gold Cup is the confederation’s showpiece event for men’s national teams as it crowns the regional champion. The 2007 Gold Cup is scheduled to take place June 6-24, 2007, with the tournament’s early games played in Boston, Houston, Los Angeles, Miami and New York. The semi-finals and championship game will be played at Soldier Field in Chicago.
Miller Lite’s involvement in the CONCACAF Gold Cup features the inclusion of the Miller Lite brand in print, television and radio advertising for the tournament, along with on-field signage at all tournament venues.
Miller Lite’s alliance with the Gold Cup is one of our most critical partnerships, said Dave Dixon, Miller Brewing Company’s senior director of Hispanic marketing. Coming off the success of last year’s Pasion 10 program, the 2007 Gold Cup allows us to interact with one of Miller Lite’s most important audiences, legal-drinking-age Hispanic consumers. Miller Lite’s continued support of international soccer has paved the way for a closer connection between the sport and its legions of US fans.
