Quick Response (QR) codes are two-dimensional images similar to barcodes that allow mobile device users to capture a variety of information directly from a printed source with their camera-equipped mobile phone. The information can provide a link to a website or online service, automatically dial a phone number, exchange a business card, or run an application all by simply taking a picture. Leveraging the flexible Windows mobile-based development platform, Luna designed the solution to provide businesses with a cutting-edge marketing tool that provides consumers with fast and direct access to digital content, setting a new standard for interactivity and convenience. Luna is working closely with major mobile operators in Canada and the US to deliver the Luna QR solution to North American users.
Micheal LoPatriello, CEO of Luna Development, said: QR codes were first introduced in Japan about four years ago and have exploded in popularity over the past 18 months. Japan’s mobile industry has integrated QR code software into most mobile camera phones, making the codes as commonplace as web addresses in Canada. Leveraging the flexibility of the Windows Mobile-based platform, we are pleased to be at the forefront of this technology as the first to offer QR code applications to carriers in Canada and the US.
