Lenco Mobile, a wholly-owned subsidiary of Lenco Mobile USA, has launched its Build.mobi platform, which is expecetd to allow owners to build and manage mobile, search engine-optimised internet websites through a central interface.
The Build.mobi platform allows clients to push content, alerts, and other marketing actions in real time to one or more sites.
In addition, mobile websites created through Build.mobi will deliver value-added services including mobile ticketing and mobile coupons or vouchers to stimulate foot traffic and mCommerce, said the company.
The Build.mobi infrastructure allows clients to serve their own ads or use third-party ad serving; and every mobile website built with Build.mobi comes with managed and detailed analytics.
Further, the interface allows users to place preset plug-ins or uploaded files directly into the mobile phone sample for preview.
Clients can also add dynamic interaction with Build.mobi plug-ins like Google Maps and Directions, Click to Call, Mobile Advertisements, Interactive Text Editor, and Contact Forms are all available in this version, the company said.
Lenco Mobile USA chief operating officer Gideon Rubin said Build.mobi provides small and medium sized business owners with a sophisticated tool to market their products and services to the millions of Smartphones that are in use today.
"Build.mobi is a fully-automated platform which builds Mobi Sites literally in minutes and because of the screen size of a mobile phone, the content of the Mobi Site has to be specially formatted, or rendered, for each make and model of mobile phone," Rubin said.
