Fully integrated on the thinkorswim platform, the CNBC Plus video-on-demand archive currently includes 48,000 video segments with 150 new clips added each weekday from all of the CNBC networks. Advanced search functions allow users to view videos according to ticker, CEO, analyst, sector, region, show, date, and time. Customers will be educated on how to best utilize the new CNBC offering.

XML and Media RSS, technology used for syndicating video, image and audio files, will have feeds from CNBC and will be accessed by thinkorswim customers through video links, thumbnails and metadata available on the thinkorswim platform.

Lee Barba, Investools’ chairman and CEO, said: Investools is excited to be the exclusive retail launch partner of CNBC to bring the highest quality global financial video news and analysis to our clients.

We are passionate in pushing powerful technology to self-directed traders and now all thinkorswim users will have streaming commercial-free and cost-free CNBC live and searchable video-on-demand archives, directly on their thinkorswim software-based trading platform.