Chipmaker Intel has said that its media processors are helping power Comcast’s next-generation Xfinity TV experience.
The company said at The Cable Show, that its Intel CE media processors uses a new guide and user interface to make the television more interactive, personal and social. It said that Comcast is using Intel-based set-top boxes, developed by Pace, in next-generation Xfinity TV market trial.
The Intel-based set-top box makes it easier to navigate and search said the company. It added that its chips helped making interactive applications seamlessly integrate into the television experience.
Comcast is using Intel’s processors in new set-top boxes in its Augusta, Ga. market trial of Xfinity TV.
Intel’s Digital Home Group vice-president and general manager Erik Huggers said the new Xfinity TV experience is an outstanding implementation of next-generation television.
Huggers said, "It takes advantage of the breakthrough technologies in our Intel system-on-a-chip products and is well-positioned to lead the innovation charge as we push the boundaries ever further."
Intel’s system-on-a-chip also offers a new level of CPU and graphics performance that is capable of running multiple platform technologies and device drivers, claims the company.
Comcast Converged Products president Sam Schwartz said, "Our next-generation Xfinity TV is a platform that brings a much richer, personalised and interactive experience, with the ability to continually improve and expand features for our customers."
"Partnering with Intel accelerates this innovation through the large community of companies and technologies that support their processors today."
