Insurance.com has implemented Chordiant’s Decision Management, Marketing Director, and Leads Management solutions to enable it to deliver real-time customer intelligence to call center and online agents who can, in turn, provide more relevant content and advice to consumers to help boost sales conversion rates.
With the Chordiant software, Insurance.com can present personalized banner offers while users are on the site entering data. In addition, contextual marketing campaigns can be dynamically generated, enabling the insurer to react much more quickly to competitive pressures.
Chordiant’s solutions form the foundation of Insurance.com’s ‘Trilogy’ initiative, which encompasses managing customer experiences with Chordiant Decision Management, delivering targeted email marketing campaigns using Chordiant Marketing Director, and more effectively responding to large volumes of sales leads with Chordiant Leads Management.
