Kintera is issuing $5m of preferred stock to Infinity Outdoor Inc. in exchange for $5m of Infinity Outdoor advertising displays. The advertising inventory will promote select Internet fundraising customers co-branded with Kintera.
Arte Moreno, CEO of Infinity Outdoor, said, We are extremely pleased over this alliance with Kintera. Their organization’s nonprofit customers are now able to benefit from increased awareness and online traffic by targeting outdoor messages nationally, regionally and locally.
Harry Gruber, chairman and CEO of Kintera added in a company statement: We are excited to have Infinity Outdoor as a shareholder, and we look forward to expanding this alliance as Kintera’s customer base continues to grow. The need for cost effective fundraising solutions for non-profit organizations is crucial as direct mail costs and other traditional fundraising costs escalate. It is critical to tie Kintera’s Internet based fundraising to efficient means of marketing our initiatives across all media, including Infinity Outdoor properties.
