Privately held iPhrase makes online search software for e-commerce sales, online service and call-center productivity applications. Retailers, for example, can use the software to search for terms in online customer queries, including words that may be misspelled. The software also may be used to generate customized Web pages based on key words.
By buying Bedford, Massachusetts-based iPhrase, IBM said it would broaden its enterprise search and content management capabilities. The software will be added to IBM’s information management software portfolio.
iPhrase’s software can tailor information for an industry or specific domain.
iPhrase’s technology combines a real-time understanding of user queries with application context, guiding people to the most relevant results tailored to their individual needs, IBM VP of content management and discovery Jon Prial, in a statement.
Recently, IBM said it was working with Google Inc to make it easier for enterprises to search corporate databases to locate information.
