Bristol-based Global Address will be merged into Harte-Hanks’ international operations, providing address data quality and reference data for its global data management services offering.
At the core of Global Address’ solutions is a data quality server that captures, cleanses and enhances name and address data. The server can process multiple country data simultaneously in any given language. The company also maintains an enormous reference database, called Global Reach, that contains name, address, time-zone, gwo-code coordinates and other related data.
San Antonio, Texas-based Harte-Hanks also plans to integrate parts of Global Address’ name and address cleaning and reference database software into its Trillium Software suite of data quality, enrichment, standardization and profiling tools.
But Harte-Hanks also said it would continue to sell Global Address products as standalone offerings, support existing customers and keep alive current reseller and OEM agreements worldwide.
It is the global coverage of Global Address that Harte-Hanks has taken a fancy to.
Global Address products are Unicode-compatible, which means they are able to read complex character sets of alphabets such as Russian, Chinese and Hellenic. Its products support postal standards for 230 countries worldwide. The cleansed output of Global Address’ products is commonly tapped by a variety of business applications via open APIs.
A strength of Global Address is its breadth of address reference data, compiled from postal authorities and other licensed address data sources for virtually every place in the world where mail is delivered, said Gary Skidmore, corporate officer and senior vice president of Harte-Hanks.
Global Address has customers in the technology, manufacturing, financial and publishing sectors. The company also has an office in Mountain View, California.
