Thanks to the alliance, small businesses can now use QuickBooks to market themselves online by listing their businesses on Google Maps, creating and managing advertising campaigns with Google AdWords and posting their products for sale on Google through Google Base – a free product listing service.
Intuit claims that QuickBooks 2007, which is due for release this autumn, will include several services that provide an easy way for small businesses to use Google to get their businesses and products noticed on the internet.
For example, QuickBooks users will be given $50 in Google AdWords credits, enabling them to use AdWords to advertise themselves online. QuickBooks users can select search terms related to their product or service and create customized ads that show up when shoppers search on Google for those products or services.
This feature gives small businesses better control over their budgets, allowing them to stop or pause their campaign, monitor their spending or change their advertising messages at any time.
This alliance combines the strengths of both Google and Intuit to deliver innovative online technologies that help small businesses succeed in an increasingly competitive business environment, said Eric Schmidt, CEO of Google. By adding key Google services into the world’s most popular accounting product, we’re making it easier than ever for small businesses to find and use all of the tools available to them.
The Google marketing tools will be available with US versions of QuickBooks 2007 products and services, including Simple Start, Pro, Premier, Enterprise Solutions, and QuickBooks Point of Sale.
