Twitter has signed a deal with Google to push its 140-character tweets into online search results as soon as they are posted, beginning in the first half of 2015.
The latest deal, which provides the search giant with full access to Twitter’s firehose of tweets, will enable tweets to be viewed by more non users.
Twitter is expecting that the exposure of tweets to larger audience will boost advertising revenue, Bloomberg reported.
Though the terms of the deal is yet to be disclosed, engineers from Twitter and Google are said to have already commenced work on the project.
Previously, back in 2011, Google’s deal to access Twitter data directly expired, resulting in Google’s suspension of the ‘realtime’ search feature that included up to date results from social media.
Further, in efforts to compete with the likes of Facebook, the search major rolled out its own social network competitor, Google+, while Twitter expanded relationships with Bing and Yahoo.
