The new PC line will be known as Esprimo and will give the Fujitsu group of companies a single business PC brand around the world. The companies already have global brands for their Primergy industry standard servers, PrimeQuest IA-64 servers, and PrimePower Unix servers.
Fujitsu Siemens will retain the Scaleo brand for its home PCs, while the Celsius workstation brand will also continue to be used worldwide.