The French government has convinced an internet service provider (ISP) to suspend a block on Google ads.
According to the New York Times, the French government has ruled that one of the country’s biggest ISPs, Free, needs to stop online ad blocking.
French minister for the digital economy Fleur Pellerin said that she had persuaded the Internet service provider, Free, to restore full access.
"An Internet service provider cannot unilaterally implement such blocking," said Pellerin .
"This kind of blocking is inconsistent with a free and open Internet, to which I am very attached."
Google’s ad blocking began after Free updated its Internet access software. The updated Internet software then blocked Google ads as the company was not compensated by Google for traffic it sent to customers.
However, Google revealed that it may compensate Free for traffic it had carried, mainly from YouTube.
Google has a similar deal with France Telecom’s ISP arm, Orange.
According to the US Federal Communications Commission, ISPs should not block online content as it can offset web neutrality.
