A US model has filed a $1.5bn lawsuit against online dating site Match.com claiming that the site used her photos along with thousands of others to create fake profiles.

Filing a lawsuit at the Manhattan Federal Court, the part-time model Yuliana Avalos alleged that hundreds of bogus profiles on Match.com were created using her pictures without her permission.

"Not a day goes by when someone doesn’t tell me that they saw my pictures posted on Match.com or another website," Avalos said.

The dating site along with its parent company firm IAC is also alleged of knowingly creating fake profiles as ‘they approve, edit and post each profile’.

Match.com spokesman said that the real scam here is the meritless lawsuit, which is filled with outlandish conspiracy theories and clumsy fabrications in lieu of factual or legal basis.

"We’re confident that our legal system is as adept as we are at detecting scammers and will dismiss this case in short order," spokesman said.

The website has reportedly used about 200 photos of Avalos in Match profiles, in addition to over 3,000 people, who include celebrities, soldiers and Facebook users, being unlawfully used and distributed in millions of daily emails to prop up particular dating sites based around user interests.