Gemalto’s CardLikeMe allows cardholders to customize their payment card with a photo of their choice. An easy-to-use interface lets the bank’s customers upload and edit the picture directly from their computer and order online. Gemalto provided the bank with the software solution required for processing the photograph on its website as well as consulting services.
With CardLikeMe, customers can easily design a personalized banking card with their favorite photograph. They can adjust the picture as desired, zoom, rotate or focus on one part of it. In addition, an online gallery of visuals is also available from the bank’s website.
Philippe Cambriel, executive vice-president of secure transactions business unit at Gemalto, said: When bank customers carry several cards, they are more likely to pay with their favorite one. As a result, CardLikeMe can help move the card to the top of the wallet, which constitutes a real differentiating factor.
