Under the terms, Arima will license Ericsson’s Radio and Baseband IP products. Integration into products such as PDA’s, handsets and mobile phones is planned to start during next year.
The agreement falls in line with Ericsson’s overall plan to strengthen
its foothold in the Asian market, said Maria Khorsand, president of
Ericsson Technology Licensing. Our goal is to integrate our Bluetooth
solutions into as many mass market consumer products as possible. The
contract with Arima is a testimony proving our commitment to reach the
mass market for all mobile handheld devices.
Ericsson’s radio transceiver, designed in 0.18-micron CMOS technology,
and the Baseband Core Product, named EBCP CherryRed, will be integrated
into most of the products manufactured by Arima, including PDA’s,
handsets and mobile phones.
The Bluetooth transceiver from Ericsson provides an exceptionally
compact radio solution and since EBCP CherryRed is already qualified the
time-consuming qualification work is virtually done, said Mr. Stephen
Lee, CEO, Arima. This together will enable us the fastest, most
valuable way of getting Bluetooth capability into our products.
