Ericsson will demonstrate for the first time an Ericsson prototype, which when added to the R520 handset can play back personal music collections and streamed Internet radio using Windows Media Audio.
Multimedia and streaming services are key mobile Internet applications that will further strengthen Ericsson’s mobile Internet offering, said Anders Torstensson, vice president and general manager for the GSM and UMTS business unit at Ericsson in a joint press statement. This collaboration as well as our ongoing standardization efforts carried out in the 3GPP (3rd Generation Partnership Project) around wireless multimedia, illustrates Ericsson’s commitment to offering richer digital multimedia experiences for our mobile phone customers.
Microsoft and Ericsson share a vision of delivering digital media to our customers any time, any place and on any device, said Will Poole, vice president of the Windows Digital Media Division at Microsoft. Ericsson’s selection of the high-quality audio and integrated Digital Rights Management of Windows Media will give Ericsson customers access to vast amounts of existing Internet digital media content already available from some of the leading content providers worldwide.
