The Internet commerce technology company signed the agreement with Pakistan’s fastest growing telecommunications carrier to promote e-Top Up to Pakistan’s rapidly growing base of 30 million prepaid mobile subscribers.
In Pakistan about 96% of mobile phone users have prepaid accounts and cash is the main form of payment. The total number of prepaid mobile users is expected to exceed 53 million by 2008 generating about $3 billion in mobile top up revenues.
In addition to point of sale terminals, e-pay plans to launch other forms of e-Top-Up, said Tariq Fuad, chairman of e-pay Pakistan. They include prepaid mobile recharge via ATM machines, cash registers, mobile phones, kiosks and the internet.
With the addition of SMS and internet top up, we could witness a significant shift in user preference towards electronic top up in Pakistan much faster than anticipated, added e-pay Asia managing director Simon Loh.
