Thanks to the agreement, beginning August 2007, Factiva customers will be able to easily access relevant video and audio information including business news,
CEO interviews, executive speeches, shareholders meetings, product reviews and other meaningful business content.
Factiva’s multimedia offering will use PodZinger’s exclusive speech-to-text and natural language processing technologies, giving users highly relevant results around their search. It also uses the patented Factiva Intelligent Indexing and displays results in charts and graphs so that users can immediately extract value and understanding from their search.
According to a 2006 study by PodZinger, viewers listen to or watch only 15% of an entire audio or video file. Dow Jones is combining the strengths of both Factiva and PodZinger to deliver a unique and powerful multimedia search experience that enables users to surface short, targeted clips around specific search terms where they can subsequently view only relevant sections or the entire episode.
Multimedia is proliferating exponentially and companies are paying attention, said Clare Hart, executive vice president of Dow Jones and president of the Dow Jones Enterprise Media Group. For companies that want a comprehensive view of their business, video and audio content is playing an increasingly significant role in their news monitoring and research activities. Our commitment to helping companies capture the power of emerging content and web 2.0 technologies is reinforced in our partnership with PodZinger.
