The MBS 3.0 supports the broadcasting of digital content such as live TV, radio, and video clips over DVB-H networks to mobile devices.
Digita obtained the DVB-H network license from the Finnish Government earlier in 2006. As the network operator, Digita will be responsible for the broadcasting network and administration of channels.
The first stage of network rollout in 2006 will cover the area inside the Ring Road III in the Helsinki region and the cities of Turku, Tampere, and Oulu. The network will reach 29% of Finland’s population by the end of 2006.
Nokia’s MBS 3.0 solution is based on open standards and will support both Open Air Interface (OAI) and the DVB-CBMS implementation profiles. In the service protection, Nokia is supporting the open standard 18C solution based on OMA DRM 2.0, which can be used to protect any digital content in addition to TV programming.
The key features of the MBS 3.0 include the Electronic Serve Guide (ESG), a consumer interface in the mobile device for searching available services, setting alerts for upcoming programs and for the viewing selection.
Digita, Elisa, MTV3, Nelonen, Nokia, Sonera and YLE jointly conducted a mobile TV pilot in Finland between March and June 2005 with 500 users accessing mobile TV using the Nokia 7710 smartphone and DVB-H technology. The results were very positive and revealed the popularity and willingness to pay for mobile TV services among consumers, Nokia said.
